#TutoringTuesday Rhetorical Analysis: Logos

Finally in our series, let’s discuss logos. This rhetorical appeal utilizes logic and reason to persuade the audience. This is where the writer must pay attention the structure of their message in order to be most effective. Creating analogies helps the audience compare the message to more common knowledge, for example. Referring to statistics and studies further reinforces your message, especially when citing credible sources. The audience might see that numbers clearly indicate your point, or perhaps a large study might persuade your audience to change their minds about a particular issue. Logically, the facts don’t lie, right? Drawing upon such reasoning usually helps to develop an effective message.